# Outdoor campaign verification

2Klip checks whether each booked outdoor face is up, with the right creative, inside the campaign window. Every face is a mission for a person on the ground, who photographs it; a reviewer labels what the photo shows, and you get one file: faces booked, visited, proved with a picture, and the ones that need correction, replacement or reconciliation.

Last updated 2026-11-11. Source: https://www.2klip.com/for-business/campaign-verification

## What you get back

- One row per booked face: visited or not, what was on it, and how close to the booked pin the photo was taken (on the pin within 75 m, nearby within 300 m).
- One reviewed photograph per proved face, cleared by a person as showing the face and no identifiable person.
- The exception list first: faces not found, wrong creative, another advertiser, or not yet visited.
- A spreadsheet your team and the media owner can reconcile against the booking.

## Reconcile identity before judging delivery

A wrong location pin can make a real installation look like a failure. 2Klip treats "not found at this coordinate" as a question to reconcile with the media owner, never automatically as "not delivered", and reports the two separately.

## How a campaign runs

1. You send the booked site list: site reference, location, format and the creative expected.
2. Each face becomes one mission, opened in its own country and window.
3. A collector photographs the face from the street; the photo and position are recorded.
4. A reviewer labels each photo and approves only what shows the face.
5. You receive the evidence pack and the exceptions while the campaign can still be corrected.

## What to send us

Scope, sample, price and delivery are agreed per project before any work starts. 2Klip does not publish a coverage figure or an accuracy percentage, and a fact is only called verified once independent checks agree.

1. The decision: what will you do differently once you have the answer?
2. The scope: which areas, places, products or boards matter, and by when?
3. The evidence: what would you accept as proof, and what would make you reject it?
4. The output: the file, the fields and how often you need it.

## Questions and answers

### How do brands check that a billboard actually ran?

With independent proof of flighting: a dated photograph of each booked face, taken on site and reviewed, reconciled against the booking. 2Klip returns that per face, with the exceptions listed first.

### What counts as proof for a face?

A photograph taken at the site inside the campaign window, labelled by a reviewer with what it shows, and cleared as showing the face.

### What if the site is not where the booking says?

It is reported as a location to reconcile, separately from a face that was found without the creative.

### Do you verify digital screens as well as static boards?

The method is a dated, reviewed photograph of the face. What it can prove for a rotating digital screen is agreed in the brief.

## Next

- [Ask us on WhatsApp](https://wa.me/27729865136?text=Hi%202Klip%2C%20I%20have%20a%20business%20question%20about%20outdoor%20campaign%20verification.)
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