# Fast consumer opinion, played as a game

2Klip turns a research question into a short game on a phone. A swipe returns yes-or-no intent for a product, three pockets return the occasion, a pair returns a forced choice, and a price ladder returns the point where "still yes" becomes "too much". Players are paid in airtime, and a result is shown only once enough people have answered.

Last updated 2026-11-11. Source: https://www.2klip.com/for-business/consumer-opinion

## Four readings from one item set

| Game | Reading |
| --- | --- |
| Swipe | Intent: yes or no for each product. |
| Pockets | Occasion: when or for whom the product fits. |
| Pair | Forced choice between two, or neither. |
| Ladder | Price: the last price that is still a yes. |

## How to read the results

- Participation is not a representative sample. Audience, recruitment and sample size are agreed before the game runs.
- A preference is not a purchase. An opinion game does not measure sales or market share.
- Small numbers are not shown: a split appears only from 20 people.
- Age-restricted products are shown only to adults the service has verified as 18 or older.

## What to send us

Scope, sample, price and delivery are agreed per project before any work starts. 2Klip does not publish a coverage figure or an accuracy percentage, and a fact is only called verified once independent checks agree.

1. The decision: what will you do differently once you have the answer?
2. The scope: which areas, places, products or boards matter, and by when?
3. The evidence: what would you accept as proof, and what would make you reject it?
4. The output: the file, the fields and how often you need it.

## Questions and answers

### How fast can I get consumer opinion in South Africa?

A 2Klip opinion game is a few taps per player on a phone. How fast a sample fills depends on the audience and the size agreed in the brief.

### Is a 2Klip sample nationally representative?

Not by default. The audience and its limits are agreed and stated with the results.

### Can it test price?

Yes. The price ladder asks one price at a time and returns the last price that is still a yes.

## Next

- [Ask us on WhatsApp](https://wa.me/27729865136?text=Hi%202Klip%2C%20I%20have%20a%20business%20question%20about%20consumer%20opinion%20games.)
- [Answers from the street, verified](https://www.2klip.com/for-business)
- [Shelf availability and price checks in informal trade](https://www.2klip.com/for-business/shelf-availability-and-price)
- [Place and outlet verification](https://www.2klip.com/for-business/place-verification)
- [Outdoor campaign verification](https://www.2klip.com/for-business/campaign-verification)